<strong>6 Tips for Google Webmaster Tools</strong>
There are a number of free tools available from Google. These tools, though accessible to everyone and comes for free, are often under-utilized. Google Webmaster Tools is one such free weapon that can add a lot of power to your SEO artillery. However, there are ways to use Google Webmaster Tools in order to tap into their optimum potential. Startups and small businesses can benefit hugely from the proper and accurate use of Google Webmaster Tools. Here are the top 6 tips on how you can leverage greater advantage from Google Webmaster Tools:
<strong>1. Site Defaults:</strong> You can control what online users can find about your website when they search for you on Google. If you want your images to come up on Google Image Labeler when users type in relevant keywords, you can do so using Google Webmaster Tools. You can also deactivate this option if you feel like! Secondly, your website can be shown with the www prefix or without it, according to the site defaults that you set up on Google Webmaster Tools.
<strong>2. Site Links:</strong> Google Webmaster Tools allows you to remove site links from its listings. You will not be able to get Google to add a site link to its list but what you can do is to modify and remove the list of site links for your website that is available with Google. Most websites are not lucky enough to have this block of site links listed with Google. However, if you enjoy that advantage, Google Webmaster Tools will ensure that you can have control over it.
<strong>3. Site Errors:</strong> There is no greater relief for a website to know where the errors lie. You will get a comprehensive idea about the errors on your website by the use of Google Webmaster Tools. Broken links that trip online users and make their experience on your website bitter are spotted by Google Webmaster Tools. If the incoming traffic to your website is coming from invalid web pages, this free tool will help you track those down. Google Webmaster Tools also keeps a track of those web pages in your website which Google’s search engine crawlers could not ‘crawl’ and index. These error-finding reports of Google Webmaster Tools are a huge help for websites that want to get their back-end SEO operations right.
<strong>4. Top Searches:</strong> Knowing what the online users in your domain are searching for and on which keywords you are ranking at the top can be a boon for SEO teams. Google Webmaster Tools provide you sophisticated technology to pin-point those top searches in your domain of business. It also analyses the click-through rates of these search results and where exactly you are ranking on specific keywords. Manual efforts to track these down can be erroneous. It is best to depend on Google Webmaster Tools for this kind of statistics.
<strong>5. 404 Error Pages:</strong> The bane of online surfers, the 404 error, bodes ill for websites as well. Users are repelled by these 404 errors easily and usually they never return to these websites thinking they are damaged goods. You can turn things around even when your website pops up a 404 error page, courtesy Google Webmaster Tools! It helps you to generate a JavaScript that tries to prompt online users into selecting the next best option available to them, along with a Google search box for a modified search.
<strong>6. Analysis:</strong> Google Webmaster Tools helps you to analyze reports on your website’s metatags, titles, meta descriptions and other back-end data that drives your SEO engine.
There are a number of free tools available from Google. These tools, though accessible to everyone and comes for free, are often under-utilized. Google Webmaster Tools is one such free weapon that can add a lot of power to your SEO artillery. However, there are ways to use Google Webmaster Tools in order to tap into their optimum potential. Startups and small businesses can benefit hugely from the proper and accurate use of Google Webmaster Tools. Here are the top 6 tips on how you can leverage greater advantage from Google Webmaster Tools:
<strong>1. Site Defaults:</strong> You can control what online users can find about your website when they search for you on Google. If you want your images to come up on Google Image Labeler when users type in relevant keywords, you can do so using Google Webmaster Tools. You can also deactivate this option if you feel like! Secondly, your website can be shown with the www prefix or without it, according to the site defaults that you set up on Google Webmaster Tools.
<strong>2. Site Links:</strong> Google Webmaster Tools allows you to remove site links from its listings. You will not be able to get Google to add a site link to its list but what you can do is to modify and remove the list of site links for your website that is available with Google. Most websites are not lucky enough to have this block of site links listed with Google. However, if you enjoy that advantage, Google Webmaster Tools will ensure that you can have control over it.
<strong>3. Site Errors:</strong> There is no greater relief for a website to know where the errors lie. You will get a comprehensive idea about the errors on your website by the use of Google Webmaster Tools. Broken links that trip online users and make their experience on your website bitter are spotted by Google Webmaster Tools. If the incoming traffic to your website is coming from invalid web pages, this free tool will help you track those down. Google Webmaster Tools also keeps a track of those web pages in your website which Google’s search engine crawlers could not ‘crawl’ and index. These error-finding reports of Google Webmaster Tools are a huge help for websites that want to get their back-end SEO operations right.
<strong>4. Top Searches:</strong> Knowing what the online users in your domain are searching for and on which keywords you are ranking at the top can be a boon for SEO teams. Google Webmaster Tools provide you sophisticated technology to pin-point those top searches in your domain of business. It also analyses the click-through rates of these search results and where exactly you are ranking on specific keywords. Manual efforts to track these down can be erroneous. It is best to depend on Google Webmaster Tools for this kind of statistics.
<strong>5. 404 Error Pages:</strong> The bane of online surfers, the 404 error, bodes ill for websites as well. Users are repelled by these 404 errors easily and usually they never return to these websites thinking they are damaged goods. You can turn things around even when your website pops up a 404 error page, courtesy Google Webmaster Tools! It helps you to generate a JavaScript that tries to prompt online users into selecting the next best option available to them, along with a Google search box for a modified search.
<strong>6. Analysis:</strong> Google Webmaster Tools helps you to analyze reports on your website’s metatags, titles, meta descriptions and other back-end data that drives your SEO engine.
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